The Pittsburgh Foundation – Strategy
The Pittsburgh Foundation
A 70-year old Pittsburgh institution was in search of a new identity.
The Pittsburgh Foundation is one of the nation’s largest and most innovative community foundations, yet its brand messaging did not reflect its true mission and mindset. To develop a new identity, we first surveyed the competitive landscape by conducting qualitative research of marketing campaigns from the country’s top 25 community foundations. We then met with donors, advisors and staff of The Pittsburgh Foundation to identify what differentiated it from other philanthropic organizations. The result was a theme that captured the unique benefit of the foundation and resonated with all audiences.