Schneider Downs – Case Studies
Schneider Downs wanted to be known for more than just “accounting.”
With an expanded array of practice areas and business advisory services, Schneider Downs needed a compelling way to educate clients on its new offerings.
Our digital strategy was a case study in effectiveness.
Schneider Downs had a trove of great case studies which translated into great content. We produced a series of short digital videos featuring Schneider Downs people demonstrating their unique areas of expertise. We promoted the case studies using display banners, native display, Facebook video and LinkedIn image ads. As the campaign progressed, we used Google Analytics to optimize the videos based on clicks to the website and requests for more information.