UPMC – Brand Central Website
A brand website that required immediate attention.
UPMC is a $10 billion integrated global health enterprise with 60,000 employees, more than 20 hospitals, and 400 clinical locations. This vast array of service lines, facilities and programs requires substantial marketing support. To streamline the process of creating multiple ads, brochures, online banners, signage, and videos, we created a centralized brand website that allows internal and external marketing teams to easily access hundreds of logo files, and other digital assets on a moment’s notice.
We have it operating at peak performance.
We created a custom-built CMS system on top of .NET, and leveraged standards-compliant coding and CSS for a clean, easy-to-follow site design. Tight integration between the database and user-facing code allows UPMC to add and remove sections to the site’s navigation, update content and download logo assets without a programmer. The site also doubles as a reference guide to UPMC’s brand standards, so that all work being developed is consistent and compliant.