Universal Electric Corporation – Websites
Universal Electric Corporation
Different products, different audiences, but one company.
Universal Electric Corporation had three unique product lines. Unfortunately, as the company evolved, they ended up with three different web sites, as well as a separate corporate web site. These web sites had been existing separately for so long that they lacked a cohesive brand look, and had even bigger differences in how they were programmed.
Multiple sites and a perfect solution.
By leveraging the multi-site capabilities of WordPress, we developed all the new sites on a unified content management experience. This allowed us to give each site its own messaging that differentiated it from the others, yet we connected everything under one UEC brand umbrella. The platform allowed us to integrate the company’s existing document library technology and representative locator needs into the new sites. It was also flexible and easy-to-expand as the product lines grew. The result? Four unique sites. One happy family.