NOVA Chemical – Website
NOVA Chemicals needed a way to guide several different user types that visit their site. We conducted research interviews with key stakeholders and product managers within the company to better understand the goals of the website and to formulate ways to provide a better user experience. The key findings from our research helped us revise the site’s structure from a site map perspective. We then presented interactive prototype wireframes allowing NOVA to simulate the new site’s structure and interactivity.