Federated Investors – Digital Display Ads
Federated lacked the tools to track performance.
For years, the investment fund giant handled their digital media buy in-house, but struggled to track impressions and set key performance indicators. As a data-driven company, this lack of knowledge left them in the dark about how their campaigns were performing.
We optimized their buys to the tune of millions.
Since we already concepted and produced Federated’s HTML5 banners, we took over the hosting, trafficking, and tracking. As a Google DoubleClick partner, we were able to provide real-time analytics and optimize their buys to the tune of millions of additional impressions. The added insight helped Federated create meaningful metrics, which gave them a clear picture of the effectiveness of their digital campaigns and showed how they actually moved the needle.