The Lay of the Landing Page.
CEC’s satellite offices needed marketing support for their land survey teams. We designed 11 conversion-optimized, custom-developed HubSpot landing pages for CEC offices from Charlotte to Chicago. Using HubSpot’s proprietary programming language, HubL, we were able to provide easy content management and detailed tracking on each page’s performance. Plus, our HubSpot-certified media team engineered a targeted SEM campaign to capture local search traffic. The campaign gave CEC a centralized dashboard to manage their digital marketing campaigns across multiple locations and the flexibility to make on-the-fly content updates — all the tools their land surveyors needed to chart a map to success.