Getting creative with Cam during COVID.

When Cam Heyward of the Steelers heard about the Emergency Action Fund, he wanted to help. We collaborated with the production company Untitled and quickly devised a way to film a full HD TV spot and vertical social video with Cam without ever coming into contact with him. We delivered an entire fool-proof video kit with ring light, camera, phone mounts, and wireless audio – right to his door. The client, creative team and crew joined remotely on Google Meet. We worked with Cam via videoconference to determine the best location, help set up the video kit, and direct him through each take. Video and sound editors monitored the production quality remotely. Once finished, Cam set the kit outside and the production team picked it up. The footage was edited, color corrected, and trafficked to stations within a week. The broadcast-quality spot was all done at a safe distance, but touched the hearts of Pittsburghers.