How has COVID-19 affected the current and future plans of local companies? We conducted a survey with leaders of more than a hundred businesses (most of them in their pajamas) and this is what they had to say
READY OR NOT
put together a business response and continuity team that monitors the COVID-19 situation at the local level.1
feel confident in their organization’s ability to handle a similar outbreak in the future.
THE BEST-LAID PLANS
plan to create a new marketing, advertising or sales plan to replace the one that they had prior to COVID-19.
intend to increase their marketing or advertising efforts to give their business a boost after normal business resumes.
BUSINESS NOT AS USUAL
have delayed or cancelled at least one future aspect of their business such as travel, infrastructure upgrades or hiring.
think their organization will attend or host in-person events again before the end of the year.
plan to take advantage of government programs such as tax payment deferral, loans or flexible benefits.2
of companies plan to provide solutions for employee stress over the next 6 months.
1 (Deloitte: Impact of COVID-19 on Business Survey)
2 (PWC CFO Pulse Survey)