Western Reserve Academy Wanted a Brand that Matched its Brains.
As a private boarding school in Ohio, Western Reserve competed against prestigious high schools all over the country. They wanted to raise awareness of the academics, culture and unique opportunities they offered.
We Unleashed Its Pioneering School Spirit.
To differentiate WRA, we focused on the amazing accomplishments of its students. The campaign featured young entrepreneurs who were using WRA’s Center of Technology, Innovation and Creativity to develop powerful ideas with real world benefits.
The campaign featured ads, social videos, new brochures and direct marketing materials.
The number of school visits and applications doubled over the previous year.
Targeted local, regional and national media buys boosted awareness during enrollment periods.