Keeping a Top 10 Children’s Hospital Top of Mind.
UPMC Children’s Hospital of Pittsburgh is nationally recognized in multiple disciplines. But in order to keep its high ranking in U.S. News & World Report, and maintain its strong referral network among physicians, it had to promote its expertise in an emotional way.
We Made Big Statements with Little Patients.
We worked on multiple campaigns that elevated the Children’s brand and raised its national profile. From nurse recruitment campaigns, to transplant miracles, to breakthroughs in brain surgery, we developed campaigns that helped the hospital maintain its Top Ten ranking, launch new initiatives and expand its reach.
After boosting referrals by 10%, our Ear, Nose & Throat campaign was nothing to sneeze at.
We helped promote Children’s listing on the Honor Roll of U.S. News & World Report’s Best Children’s Hospitals.
Award-winning community reports raised awareness of Children’s growing capabilities.