A Regional Law Firm Turned into a Global Powerhouse Overnight.

In 2004, Reed Smith was a leading regional law firm with headquarters in Pittsburgh. Through a series of high-profile acquisitions both in the U.S. and abroad, the firm became a Top 15 international law firm. Managing rapid change and merging diverse cultures became the job of the marketing department.

We Took a Page out of History to Build a Promising Future.

For over a century, the firm had grown by virtue of its long-standing relationships with clients like Andrew Mellon and Andrew Carnegie. We developed a brand theme centered on Reed Smith’s ability to forge lasting relationships and showed how this was the key to building a successful global firm. We focused on the people of the firm, which fostered a sense of unity and strength. The message was carried through to annual reports, videos, social media, recruitment marketing, RFPs, and more.
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We’ve interviewed partners and clients from Miami to Munich.

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We’ve shot videos in more than 16 cities and 
3 countries…so far.

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Succeeded in getting more than 1,500 lawyers to agree on something.

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