Nemacolin Woodlands Was a Playground for the Peculiar.
Nemacolin Woodlands faced stiff competition from resorts such as The Greenbrier, The Homestead, Omni Bedford Springs, and others. They needed a way to differentiate themselves that was as unique as Kenahkihinen, the resort’s sacred white buffalo.
We Brought It All Together in an Unexpected Way.
Poring over research on trending travel habits, we uncovered a unique insight: people were looking for more active vacations in a fun, family-friendly environment. This played perfectly into Nemacolin’s strengths. We used Nemacolin’s eclectic array of attractions to differentiate it from stuffier, more laid-back resorts. Our theme, Expect The Unexpected, was carried through consumer and co-op print ads, TV, direct mail, radio and social media.
The work resulted in a 15% increase in hits to the website, as well as a rise in individual and family room bookings.
We proposed the media plan to promote The Bachelorette when the show was filmed at Nemacolin.
We elevated the Nemacolin brand through media buys in Conde Naste, Bon Appetit, The New Yorker and Travel + Leisure.