Apps Were Taking a Bite Out of Eat’n Park’s Market Share.
When a smorgasbord of online food delivery apps like Uber Eats and GrubHub hit the market, the number of people dining out at restaurants decreased. Eat’n Park wanted to give them a reason to come back.
We connected quality meals with quality time.
We built our campaign around all the things that make going to Eat’n Park special – family time, good conversation, and of course, endless cups of coffee. Through targeted social media videos, brand TV spots, and radio we featured the memorable moments people share at Eat’n Park, promoted breakfast, lunch and dinner specials, and integrated the theme “Place For Smiles” into every spot.
The campaign boosted same-store sales at all Eat’n Park locations.
Spots were tagged with price specials to encourage visits.
A dramatic increase in the number of smiles was also reported.