Social Media Manager

As the Social Media Manager at Garrison Hughes, you will have the opportunity to lead our paid and organic social media strategies across a range of clients. We’re looking for a candidate who will work closely with the creative and media teams to ideate content and provide strategic direction as well as execute and optimize a variety of social media campaigns. The ideal candidate will be comfortable and confident making recommendations to the internal agency as well as to key partners and clients. Requirements

Core Responsibilities

  • Work with the team to kick off projects and ensure alignment on client objectives and needs
  • Drive the strategic development and tactical execution of organic and paid social media programs across all channels and platforms including Facebook, Instagram, Twitter, TikTok, Snapchat, LinkedIn, and other emerging platforms
  • Establish a channel strategy that recommends the platforms to best reach the desired audience
  • Budget and forecast for social media and influencer marketing programs
  • Ensure that both paid and organic social media efforts are aligned and work together
  • Lead and direct community management efforts for our clients such as social listening and responding to customers 
  • Lead the development of social media strategies and tactics including brand building initiatives, influencer programs, etc.
  • Lead the content strategy of paid and organic efforts, working closely with the agency’s creative team to develop and publish relevant content, following best practices.
  • Analyze competitive research, social trends, and past campaigns to make recommendations
  • Measure and communicate campaign performance to internal and external stakeholders
  • Stay informed of the latest trends and translate those trends in ways that progress objectives

We’re looking for a specialist with 3-5 years of experience, excellent communication skills, strong attention to detail, and a passion for creativity and big thinking. Experience in Sprout Social is a plus.

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