SEM and Paid Social Media Specialist

As an SEM and paid social media specialist at Garrison Hughes, you will be part of an exciting agency and a fun group of people who take their work seriously. You will lead the day-to-day SEM and paid social activities on assigned clients, as well as be involved in strategic and insightful integrated plan development.  

As part of a small, but growing agency, you will matter here. You will also benefit from being around a team of experienced, award-winning professionals who will help you in every way possible to achieve success. In this role, you will report to our Media Director and share in departmental responsibilities, including:

Requirements

  • Developing and executing SEM campaigns within Google and Bing
  • Manage and optimize paid search campaigns, including bid optimization, ad extensions, analyzing search query reports, and creating ad copy
  • Effectively manages budgets throughout the month via pacing and spend reporting
  • Collaborates closely with the agency team on research, campaign creation, and optimization efforts
  • Ensures proper tracking and attribution
  • Monitor and report performance of campaigns, along with recommendations for improvements
  • Translates strategic recommendations concerning digital experiences into actionable items
  • Assist as a paid search subject matter expert on client calls when needed
  • Specialist of all paid social campaign strategy, execution, management, and optimization  
  • Create, optimize and manage Facebook, Instagram, LinkedIn, Twitter, and other 3rd party ad platform advertising campaigns
  • Build target audience estimates and create ads within each platform
  • Setup conversion tracking for Google Analytics 
  • Analyze advertising campaign and website data to identify opportunities to improve KPIs
  • Lead meetings with internal teams to go over reports, manage feedback, and explain strategies
  • Develop campaign reporting on a weekly & monthly basis as needed with included optimization recommendations
  • Maintain an understanding of fundamental digital marketing metrics and how they interact and influence one another

Besides requiring a person with boundless enthusiasm and passion for SEM and social media, we also want a specialist with a 4-year degree, 2-4 years of experience, excellent communication skills, strong attention to detail, and familiarity with other forms of digital media is a plus. Google Analytics and Facebook Blueprint certifications are a plus.

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