Media Director

As a Media Director at Garrison Hughes, you will be part of an exciting agency and a fun group of people who take their work seriously. You will lead the day-to-day media activity on assigned clients, as well as be involved in creating strategic and insightful plans. This role will have the ability to interpret strategy through a digital lens, balancing client and vendor relationships while stewarding the tactical execution of programs.


Who You Are

  • A strong writer, presenter, and communicator; who can communicate complex ideas with ease
  • A strong team leader with people management skills
  • A self-starter who can work both independently and collaboratively to bring ideas to completion
  • A calculated risk-taker with the foresight to understand implications
  • Innately curious, with a hunger for proactive and creative problem solving
  • Comfortable providing and receiving constructive feedback and opportunities for growth
  • Confident in navigating conversations with senior leadership internally and externally
  • Nimble and flexible with the ability to succeed in a fast-paced environment
  • Proficient with marketing principles, problem solving, data and analytics
  • Well-versed in communicating with and presenting to clients regularly
  • Able to thrive under pressure, driving success in deadline-driven environments
  • A supporter of and advocate for diversity, equity, and inclusion

Preferred Skills & Experience

  • 12+ years of experience
  • Thorough understanding of advanced analytics and performance media
  • Strong leadership skills and experience developing media professionals, ability to manage a team
  • Experience in a client relationship management role
  • Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources

Strategic Planning – 30%

  • Lead the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation, heavily focusing on performance-based media & analytics-driven approach to client success
  • Collaborate on strategic marketing approach, guiding the translation of client goals to the various internal teams, activation teams, and media partners
  • Responsible for providing high-level strategic insights from campaign reporting, executing across all channels
  • Apply and leverage attribution models’ functionalities and benefits to build media recommendations and optimize future campaigns
  • Develop & maintain a strong understanding of all internal and external analytics tools, identify appropriate applications based on business needs
  • Oversee development of the strategic framework for quarterly plans, lead strategic client recommendations
  • Lead the team’s understanding of the client’s business and uncovering of motivations/needs; proactively learning about the business from a holistic perspective (e.g. quarterly earnings reports, overarching business trends)
  • Seek innovative media solutions to deliver on clients’ goals and evaluate the current health of client business via analysis of relevant business metrics (ROI, A/S)
  • Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach

Account Management – 10%

  • Responsible for agency revenue and profitability
  • Oversee the day-to-day operations of the team to ensure consistent and high-quality client deliverables
  • Have a thorough understanding of client contracts, support development & renegotiation of said contracts
  • Partner with agency leadership on staffing needs and plans
  • Ensure collaboration with all internal Garrison Hughes teams to ensure tasks are within contract scope and are executed properly

Relationship Development & Management – 35%

  • Advance client relationships by maintaining positive rapport and championing trust through a thorough understanding of their business and consistent delivery
  • Develop and maintain rapport and relationships with senior-level clients
  • Tap into resources/tools and collaborate with partners and agency departments to offer clients holistic business solutions
  • Maintain trust & partnership across the direct team and overall organization, ensuring positive collaboration
  • Ensure team is anticipating client requests, guide team in troubleshooting and problem solving with internal resources to proactively provide solutions
  • Manage client expectations around timelines and deliverables, adjusting and reprioritizing as needed
  • Understand when to elevate situations to executive leadership
  • Act as client’s most valued partner, serving as a trusted and consistent voice in meetings and providing POVs

Team Management & Supervision – 20%

  • Ensure an inclusive environment for team members to be their whole selves & do their best work
  • Provide ongoing, real-time, performance feedback to ensure continued team growth
  • Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills
  • Ensure team members have the support needed to achieve development goals
  • Active role in conversations around staffing needs
  • Promote the work of both junior and senior team members, set a positive team environment

Training & Development – 5%

  • Proactively take part in continued learning opportunities internally and externally
  • Maintain active knowledge of industry trends, attending relevant industry conferences and events