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UPMC’S World-class Reputation Wasn’t Resonating with Consumers.

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The History Center Faced an Uphill BattLE Promoting Its WWII Exhibit.

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FNB Wanted to Sell a “Product”, Not Just a Checking Account.

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Federated’s Most Important Asset was Dwindling.

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Competitors Were Taking a Bite Out of Eat’n Park’s Market Share.

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