Universal Electric Corporation’s busway power system was very easy to install. But filming an installation in a data center would not be very easy. That’s why this 3-D video was an important tool for the sales force who wanted to demonstrate the product’s capabilities.


"Power"ful ads in trade magazines explained the flexible and customizable solutions from Universal Electric Corp.


Universal Electric Corp. asked us to develop different websites for three of its product lines - but they all had to live under a unified brand. By leveraging the multi-site capabilities of WordPress, we designed all the sites on a single template. This allowed us to give each site its own messaging that differentiated it from the others, yet everything was connected under the UEC brand umbrella. The platform gave us the ability to integrate the company’s existing document library technology and representative locator needs into the new sites. It is also flexible and easy-to-expand as the product lines grow. The result? Three unique sites. One happy family.


This 3-D video was a sales tool that helped educate customers about a revolutionary new technology for delivering power.