For Reed Smith, a Top 20 international law firm, relationships are the key to success. So we designed a theme and a campaign that featured lawyers from other offices, and showcased their expertise.
Seeking more fulfilling relationships through social media.
With an expansive global platform, Reed Smith was looking for a better way to utilize social media channels to showcase its international work and update clients about legal issues that may affect their business. The firm also wanted to ensure that each of its offices and practice areas would be equally represented.
We helped them speak in a unified voice across all social media channels and brought the graphics in line with the Reed Smith brand, as well as the latest technology specs. We created a monthly content calendar to make sure the entire firm's geographies and practice areas were featured. We do the posts, provide feedback, monitor the online engagement and provide monthly tracking reports.
To date, the campaign is averaging over 40,000 total impressions a month on LinkedIn, an average of 1,900 impressions per post, and our Facebook posts are reaching 95% of Reed Smith's fan base. In other words, it's clicking in more ways than one.
The firm's annual Partner Retreat is attended by more than 700 lawyers. We help develop the theme for the event, design the background graphics, conduct photo shoots, and provide on-site technical support.
We also produce multiple videos for the Retreat, including this one that showed how well Reed Smith is connected to their clients' businesses.
We designed Reed Smith’s annual Recruitment Brochure in both print and electronic formats. To examine the evidence, just click on it.