Magee’s research was breakthrough, but its website was behind-the-times. The site did not capture the magnitude of Magee’s work and the donation page had broken links so donors could not give money. To make the design more compelling, we focused on the people who are helped the most by Magee’s research and added videos that tell patient stories in a more emotional way. We incorporated social media links and improved the site’s organic search engine optimization. Rebuilt the donation page by integrating the online-giving process with the internal CRM system so administrators could easily keep track of donations and follow up with donors. And we coordinated the transfer of more than 50 separate research group pages, while preserving the SEO redirects and overall integrity of the design.