Connected Health needed a website to help consumers get smarter about how to maximize their health benefit dollars and protect themselves against financial risk. So we created an experience that puts the patient first. To make the site as personal as the care, we designed an interface that allows people to self-identify the type of health care they want and customize a program that fits their lifestyle. Because there was a lot of information to convey and the world of health care is constantly changing, we implemented a WORDPress database management system that allows for easy updates, along with interactive technologies that keep a user’s attention as they explore various sections. We also made the site responsive and utilized parallax scrolling with HTML5 animations to give the site a dynamic and contemporary feel. The prognosis is excellent as the new company is already seeing healthy returns.
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