For this nurse recruitment campaign, we had to convince experienced nurses from adult hospitals to make the move to Children's Hospital. So we focused the message on the big rewards of working with kids.
The Children’s Hospital of Pittsburgh Foundation came to us to produce their annual Community Report for both donors and doctors that showcased the year’s big stories. We conducted interviews, wrote content, shot new photography, and let our imagination run wild on design. We also created postcards, hang tags, belly bands, and an electronic version that people "flipped" over.
When Children's Hospital brought together a world-class team of doctors who specialize in brain disorders and injuries, we helped them name this new initiative, "The Brain Care Institute." We also developed a new logo, website, videos, ads and a brochure to successfully launch it.
Part of the campaign involved patient testimonials. Through the story of Nathan Barcaskey, we learned about things like Moyamoya Syndrome, neurology, blood flow to the brain, and Pial synangiosis. But most of all, we learned about the courage of one amazing family.
We designed a 70+ page website, including developing content and producing a series of videos featuring the doctors of The Brain Care Institute.
We also created a comprehensive brochure aimed at parents and referring physicians.
Children's was losing market share to adult hospitals in getting routine pediatric Ear, Nose and Throat (ENT) procedures. Through ads, outdoor and radio, we increased referrals and procedures by reminding parents that their kids deserve the expertise of Children's.
Children’s Hospital of Pittsburgh wanted something they could show to parents who were deciding where to take their child for a transplant. This video not only demonstrated the hospital’s compassionate care, but also made Moms and Dads feel a little bit happier.