Get closer to a career.

What makes it so much fun to work here? The free snacks? The dartboard? The chance to do great work for a blue-chip roster of clients? Nah. It’s our people. Pure and simple. You’ll get to work in an open, collaborative atmosphere with a group of highly experienced professionals across all areas of advertising and marketing. You’ll also be in a place where you can make an immediate impact – on your future and ours. We look forward to meeting you.


Consumer Insights Manager, Strategic Marketing and Intelligence
Digital Marketing Specialist II
Communications Manager


Consumer Insights Manager, Strategic Marketing and Intelligence

Garrison Hughes is looking for a full-time Consumer Insights Manager to work in the USX location. This position supports our client, UPMC, on the Strategic Marketing and Intelligence team and works with all clinical lines. As a Consumer Insights Manager, you will have the opportunity to lead research projects, uncover insights, write research reports and author creative briefs.

Your responsibilities will include:

  • Serving as the market research expert on assigned initiatives and determining the best methodology to uncover necessary insights.
  • Mining data from both quantitative and qualitative sources in order to write compelling, meaningful and inspiring reports.
  • Analyzing primary research and extracting insights that help drive preference and usage for specific clinical lines.
  • Crafting strategic decks, research reports and creative briefs.
  • Providing insight, counsel and pertinent information to clinical lines, so that strategic decisions can be made regarding advertising and marketing efforts.
  • Connecting disparate and related data points to arrive at insightful conclusions and points of view.
  • Presenting research findings and insights to senior-level marketing and clinical professionals.
  • Leading market research vendors to design and execute studies that range from awareness to ad testing to clinical preference.
  • Managing multiple vendor/agency partner relationships with those who serve as an extension of the Strategic Marketing and Intelligence team.

Educational/Knowledge Requirements:

  • Bachelor’s degree in market research, communication, advertising, anthropology or similar discipline
  • 5-7 years of experience in market research, brand strategy or marketing
  • Superior writing skills, with the ability to craft relevant brand stories
  • Intellectual curiosity
  • Ability to analyze different data points, draw conclusions and glean insights
  • Experience writing creative briefs, research reports or similar communications
  • Ability to obtain consumer/customer insights and articulate them in inspiring, compelling ways
  • Expertise in analyzing data sources, extracting key insights and crafting compelling stories
  • Skilled at matching marketing problems with market research methodologies
  • Vendor management experience, including scopes of work, contracts and day-to-day project work
  • Advertising agency experience a plus

Qualified candidates please e-mail: jobs@garrisonhughes.com


Digital Marketing Specialist II

Garrison Hughes is looking for a full-time Digital Marketing Specialist II to work exclusively with our client at UPMC. As a Digital Marketing Specialist, you will manage the planning, development, launch, and evaluation of web-based materials on upmc.com and affiliated sites.

You will also partner with Strategy and Clinical Marketing to develop campaigns, and marketing programs to increase qualified site visits and conversions on upmc.com, with the ultimate goal of helping to increase patient volume.

Your responsibilities will include:

  • Manage 10- 15 web projects of varying levels of complexity and sophistication, collaborating with departmental communications managers, physicians, administrators, web architects and programmers, and designers.
  • Analyze and interpret web metrics to determine the effectiveness of web-based programs and establish system-wide standards.
  • Extract learnings, determine best-practices, and extend best-practices across the system.
  • Assist in working as a liaison between clients and digital marketing support services including web strategy, email, social media, applications/development, SEO/PPC, and analytics teams.
  • Keep senior management apprised of status and accomplishments.
  • Work with strategic marketing to help development of system-wide web-based marketing campaigns as stand-alone efforts and/or in integration with existing clinical content on upmc.com.
  • Identify and recommend website improvements to increase qualified site visits.
  • Manage the development of system-wide web-based marketing campaigns as stand-alone efforts and/or in integration with existing clinical content on upmc.com.
  • Ensure that content and design is consistent, understandable, accessible, and consistent with UPMC brand standards.
  • Oversee the rotation of marketing programs and promotional content on the upmc.com home page and perform related site maintenance.
  • Build and manage project timelines for assigned projects, which include a detailed description of major work segments, tasks to be completed, estimated start and completion dates, and assignment of resources/responsibilities.
  • Maintain current industry knowledge and trends.
  • Assist with hands-on design (HTML) for projects as needed.

Educational/Knowledge Requirements:

  • Bachelor's degree required, with a focus in marketing, communications, business, or information technology preferred.
  • 5 years’ experience in marketing communications, web-based program management, design, development, or related field required.
  • Working, current knowledge of web- and social media-based concepts, tools, and techniques such as search engine optimization, usability, navigation, QA testing, content development, and metrics/reporting systems.
  • Experience working with interactive agencies preferred.
  • Experience with customer service and account management.
  • Experience in website management/basic HTML/content management systems.
  • Ability to communicate complex medical information to a consumer audience.
  • Strong client project management skills.
  • Superior oral and written communications skills.
  • Ability to multitask.
  • Attention to detail.
  • Strong interpersonal and team skills.

Qualified candidates please e-mail: jobs@garrisonhughes.com


Communications Manager

Garrison Hughes is looking for a professional who will work exclusively with our client, UPMC, at the Hillman Cancer Center. Under direction of a clinical marketing manager, you will strategize, develop, and implement communication projects to educate and inform physicians, patients, and other audiences about UPMC Hillman Cancer Center research. You will also direct communication strategies for internal and external audiences in assigned areas.

An ideal candidate will have experience with scientific/medical writing as well as project management.

Your responsibilities will include:

  • Serving as a communications manager for UPMC Hillman Cancer Center research clients – managing the research, writing, design, and production of printed materials, website, and digital projects.
  • Developing and implementing targeted communication strategies to support the organization’s research and development objectives.
  • Implementing communication plans for programs and managing multifaceted projects including both digital and web.
  • Preparing effective strategies to achieve communication goals.
  • Developing methods to evaluate communications projects based on effectiveness and cost-benefits and documenting results.
  • Monitoring project budgets – obtaining approvals, managing additonal client relations functions, and assuming responsibility for the accuracy and effectiveness of information communicated.
  • Coordinating with pertinent scientific and professional organizations to promote assigned areas.
  • Working collaboratively with colleagues in other departments.
  • Editing and/or writing copy for publications, letters, advertisements, audio/visual presentations, speeches, and additional communication programs.

Educational/Knowledge Requirements:

  • Bachelor’s degree in Business, Marketing, Communications, or a related field.
  • MBA preferred.
  • Minimum 5 years of experience in writing and project management
  • Experience in providing clients with strategic marketing counsel.
  • Agency experience a plus.
  • Experience in an academic medical center, hospital, or health care industry or related health care industry.
  • Medical or science writing experience.
  • Proven written and verbal communication skills.
  • Ability to translate scientific/medical information to lay persons.

Qualified candidates please e-mail: jobs@garrisonhughes.com